How social networks can make us smarter 9780143126331. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself. How social networks can make us smarter ebook written by alex pentland. It is largely, but not exclusively, about the flow of ideas between individuals taken from large datasets of telephone and actual mobility, talk, and other residue of human behaviour. How good ideas spreadthe lessons from a new science by pentland, alex isbn. Pentlands books include honest signals and social physics. His most recent books are social physics, published by penguin press, and honest signals, published by mit press. Sandy pentland on social physics sage ocean big data.
Using millions of data points measured over a long period of time in real settings, which pentland calls living laboratories, the author has monitored human behavior on an unprecedented scale. Social physics can change your company and the world. Often described as a computational social scientist, alex sandy pentland sees his role as being to help the birth of the world into a data rich environment. By using communication tracking analysis and occasionally human sensors along with big data, he and his team are evolving a new discipline with a unique taxonomy and ontology that brings a higher level of quantification and rigor to a challenging and inherently complex field. How good ideas spreadthe lessons from a new science.
How good ideas spreadthe lessons from a new science proposes a new theory of human social interaction. Director of the human dynamics laboratory, pentlands book social physics. His most recent books are social physics penguin press, 2014 and honest signals mit press, 2008. He was named to the national academy of engineering in 2014. Social physics ebook by alex pentland rakuten kobo. From one of the worlds leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence if the big data revolution has a presiding genius, it is mits alex sandy pentland. How social networks can make us smarter by alex pentland at indigo. How social networks can make us smarter, by alex pentland is much advised.
It asks questions about how we can best use the treasure troves of data available to companies and researchers today to better understand human interaction and social organization, and. For alex sandy pentland, one of the bestknown and widely cited computational social scientists in the world, these are halcyon days for his field. Social physics is a metaphor sandy pentland adopts to embrace a class of data science research. Sandys research findings have been the focus of my meetings design work for over twenty years. Alex sandy petland tells interviewer dave edmonds about the origins of social physics in the days before widespread good data and solid statistical methods and explains how it blossomed as both a field and for pentlands own research. Social physics kobo ebook the elliott bay book company. Recent books about social physics include mit professor alex pentlands book social physics or nature editor mark buchanans book the social. Social physics from one of the worlds leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence if the big data revolution has a presiding genius, it. How can we create social structures that are productive and creative. Pentlands research also offers lessons for policymakers and business people. Alex pentland is a high praised academic from mit in the domain of big data, but this book is not about research, neither about. Social physics is the science of using statistics to find laws or universals in human crowd behavior. In this podcast he describes the modest origins of social physics and how the proliferation of data and innovative statistical methods have allowed the field to thrive. I came to this book after reading shoshana zuboffs surveillance capital.
Author, social physics professor alex sandy pentland directs the mit connection science and human dynamics labs, and previously helped create and direct the mit media lab and the media lab asia in india. Popular reading about sociophysics include english physicist philip ball s why society is a complex matter, 15 dirk helbing s the automation of society is next or american physicist lazlo. Review social physics young upstarts young upstarts. I came to this book after reading shoshana zuboffs surveillance. Social physics or sociophysics is a field of science which uses mathematical tools inspired by. He received his bs in computer science from the university of michigan. Sandy pentland, mit professor, on how big data is revealing the science behind how we work together, based on his book social physics. From one of the worlds leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of. Specifically, pentland uses reality mining to investigate the social physics in a wide range of groups and situations, from social and peer groups. Social physics will change the way we think about how we learn and how our social groups workand can be made to work better, at every level of society. Alex sandy pentland professor of computer science, mit. For everybody, if you want to begin joining with others to check out a book, this social physics. The author claims that collecting large amounts of personal data reveals how social networks can be engineered to.
Pentland sees the flow of interaction and ideas in social physics as a language that is better than the old vocabulary of markets and classes, capital and production. Professor sandy pentland, director of the mit human dynamics lab. But their skepticism seems to have eluded alex pentland, director of the. Using millions of data points measured over a long period of time in real settings, which pentland calls living laboratories, the author has monitored human behavior on an unprecedented scalepentlands research also offers lessons for policymakers and business people. Pentland s main field of interest is using reality mining to explore the properties and patterns of interactions between peoplewhat he calls social physics. Social physics honest signals computational social science network and complexity science wearable computing. Enter social physics, a concept coined by mit professor alex sandy pentland.
Pentlands social physics is a major contribution to this field. He received his bs in computer science from the university of michigan, and his phd in computer science, psychology, and ai from mit. If the big data revolution has a presiding genius, it is mits alex sandy pentland. Alex sandy pentland on the social physics of wellbeing. Alex sandy pentland the martin trust center for mit. One of the creators of the mit media lab and currently the director of the mit connection science and human dynamics labs, pentland studies social physics, which takes a datacentric view of culture and society. Recent books about social physics include mit professor alex pentlands book social physics or nature editor mark buchanans book the social atom. Download for offline reading, highlight, bookmark or take notes while you read social physics.
Alex sandy pentland the future of ai and human society. Pentland delivered his shannon luminary lecture the future of ai and human society. How good ideas spread the lessons from a new science, alex sandy pentland, the toshiba professor of media arts and sciences and the director of the human dynamics laboratory, draws all that research together into a new theory of human social interaction, which he then applies to questions of. The phrase was coined in the early 1800s, and first implementation was the. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field. His most recent books are social physics penguin press and honest signals mit press. How social networks can make us smarter, by alex pentland. Using millions of data points measured over a long period of time in real settings, which pentland calls living laboratories, the author has monitored human behavior on an unprecedented scale pentland s research also offers lessons for policymakers and business people. Social physics is filled with rich findings about what makes people tick. Everyday low prices and free delivery on eligible orders.
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